Lori Greiner offered $800,000 as a loan at 6% interest over the next three years, plus 5% equity contingent on the fact that she creates a low fat and low carb version. However, Jessica fired back saying that Peekaboo Organics was expecting to do $5 million in sales over the next year, as it would be in over 3,000 stores.ĭespite the tough pitch, Jessica found herself with an offer from Lori Greiner, as well as Kevin O’Leary, who went out but came back in to make an offer. However, this is where the positive news ended for Jessica, as the sharks blasted her on her $10 million valuation when she only had $450,000 in sales in just over a year. After a blind taste test, all of the sharks agreed that the product was great and the vegetables couldn’t be tasted. While the ice cream itself isn’t healthy, the added vegetables help its consumers get in some healthy foods with their guilty pleasure. Peekaboo Organics appeared on Shark Tank Season 12 Episode 8 and is an indulgent ice cream brand made with vegetables. Business: Ice cream with hidden vegetables.Peekaboo Organics Update After Shark Tank Here’s a quick recap of everything that happened during the pitch as well as news on a Peekaboo Organics update after Shark Tank. Founder Jessica Weiss Levison left the tank without a deal after the sharks didn’t agree with her $10 million valuation. Matt Weiss (Rind), Gavin McClosky (Love, Corn), Mollie Cha (Hakuna Banana).Peekaboo Organics Vegetable Ice Cream appeared on Shark Tank on December 11, 2020. What other brands and founders do you admire in the CPG space? Peekaboo Ice Cream, honey crisp apples and Nutella! What 3 items do you always have in your grocery cart? It is normal, you can handle it, so deal with it and move on to the next! Stay true to your north star and know that you will be faced with what seem like insurmountable challenges almost daily. What advice do you have for other early-stage food and beverage entrepreneurs? We partnered with Bazaarvoice, we have been using e-comm to get Peekaboo into more homes and our appearance on Shark Tank really helped show consumers that Peekaboo is really, really delicious! Spoiler alert: the Sharks loved Peekaboo.Īs an entrepreneur (and working mom!), how do you maintain balance? With the absence of sampling, how do you get customers to try? So we have tried to adapt by finding new and creative ways to accomplish the same. It has been really challenging since sampling and events have been cancelled. Peekaboo is an indulgent ice cream with hidden benefits - veggies! Low cal and low fat ice creams remove the very ingredients that make ice cream a treat, whereas Peekaboo leaves in all that goodness and adds vitamins and minerals.Īs a startup it’s so important to us (and fun) to engage with consumers in real life, and sample the ice cream. What do you think customers are most drawn to? How do you differentiate from other “healthy” ice creams? Now, the rebrand puts veggies front and center! We were getting a lot of feedback from consumers that our original packaging did not adequately communicate how innovative and awesome Peekaboo is! The veggies were so hidden on the original design that it looked like all other ice cream. We worked with the talented, Jacober Associates. Their casting director actually cold called me! It was a wild ride - from the casting process to filming to waiting to see if our episode would even air! Find out more about our time with the Sharks here.Ĭan we talk about your recent rebrand? What inspired this? Who did you work with? No big deal! What led to this, and what was your experience like? That’s where I first started innovating with hidden veggies. I started making ice cream 12 years ago for my scoop shop, Serendipity, located in Surfside, FL. Peekaboo isn't your first ice cream business… tell us a little about your entrepreneurial background!
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